Development history, current situation and future trend of cross-border E-commerce

Development history, current situation and future trend of cross-border E-commerce

1、 Definition and characteristics of cross-border E-commerce

Cross border e-commerce refers to an international business activity in which transaction subjects belonging to different customs territories reach transactions, make payment and settlement through e-commerce platforms, and deliver goods and complete transactions through cross-border logistics. Referred to as cross-border e-commerce. From the perspective of trade direction, it is divided into cross-border import e-commerce and cross-border export e-commerce; From the perspective of trade form, it is mainly divided into B2B cross-border e-commerce and B2C cross-border e-commerce. Among them, B2B cross-border e-commerce, also known as online wholesale, is a business model for foreign trade enterprises to exchange products, services and information through the Internet. The final customers that B2B cross-border e-commerce enterprises face are enterprises or enterprise groups. The representative enterprises of B2B cross-border e-commerce mainly include dunhuang.com, made in China, alibaba.com and global resources.com. B2C is an online retail activity conducted by cross-border e-commerce enterprises for individual consumers. At present, the proportion of B2C cross-border e-commerce in the transaction scale of China's overall cross-border e-commerce market is rising, and the representative platforms mainly include express, Amazon, eBay, independent stations, etc.

2、 Development history of cross-border E-commerce

In the past 20 years, China's cross-border e-commerce has gone through four stages: from germination to growth, from expansion to maturity. At present, China's cross-border e-commerce industry is accelerating the process of foreign trade innovation and development, and has become a new engine for China's foreign trade development.

3、 Current situation of cross-border E-commerce

1. rapid development of e-commerce under the epidemic situation

In 2020, due to the continuous impact of the epidemic, the scale of online consumption expanded rapidly. In particular, from 2019 to 2020, the overall e-commerce retail sales of major countries in Europe, America and the Asia Pacific region increased by more than 15%, achieving rapid growth.

Major countries in Europe and the United States, such as the United States, Britain, Germany, France, Spain, etc., rely on the mature market environment, and their e-commerce ecology has taken shape. The penetration rate of e-commerce users, the growth rate of e-commerce users and the per capita GNP are among the world's leading levels.

From the perspective of the consumer groups interviewed, in the past year, online shopping gifted students have expanded the consumer groups of online shopping categories on the basis of the original online shopping, accounting for 55%. They are relatively young, nearly half of them are under the age of 35, and have become the main force driving E-commerce consumption.

Among the many factors that affect consumption, convenience (easy to find what you need, one click order, door-to-door delivery) and cost performance are the main reasons why consumers choose to continue online shopping. The report stratified the age of consumers. In different age groups, the factors affecting consumption are also different.

2. overseas track analysis

In the United States, where e-commerce is becoming more and more mature, clothing fashion, home gardening, 3C and beauty makeup are the four opportunity tracks, becoming the leader of e-commerce in the U.S. consumer goods industry. At the same time, DTC brands of sub categories have a rapid growth momentum, obvious competitive advantages and great development potential.

4、 Future trends of cross-border E-commerce

1. E-commerce products and e-commerce market are gradually diversified.

In the future, cross-border e-commerce products will continue to be enriched, such as clothing, jewelry, furniture, auto parts and other products, to meet the sales demand of overseas markets. In addition, with the continuous improvement of logistics laws and regulations, China's e-commerce industry will increase the development of products with transportation difficulties and the improvement of logistics supporting equipment, making the emerging market of cross-border e-commerce the main driving force of retail export.

2. There is great potential for development.

China's trade export volume is increasing, the overseas market has a strong demand for China's products, but the overall number of e-commerce is not enough, which means that China's small and medium-sized e-commerce has huge development space and potential. In this case, China's e-commerce industry should take this as a development opportunity to continuously provide products that cater to the market and promote the development of the overall e-commerce industry.

3. The government supports the flames.

In 2021, China's cross-border e-commerce will continue to grow. Thanks to a series of institutional support, reform and innovation, the improvement of Internet infrastructure and the construction of global logistics network, the transaction scale is expanding day by day. Cross border e-commerce is growing into a new power to promote the growth of China's foreign trade. In order to accelerate the development of cross-border e-commerce, the State Council has set up another 22 cross-border e-commerce comprehensive pilot zones.